Use these three questions on any branded residence. Here they are worked through on Nasim Al Bahr, which I sell.
1. Who is behind it?
Not the logo. The people. At Nasim Al Bahr, the developer is Abu Dhabi National Hotels, the brand is The Luxury Collection, and the main contractor is Al Hamad Building Contracting, awarded AED 2.2 billion in October. The piling is finished. What the brand actually does for owners is written in the service contract. Ask to read it.
2. What can't be copied?
A brand name can go on any building. A private bay can't: that is geography. And 55 villas and townhouses in total: that is a choice. My definition: rare is what nobody can add. Limited is what somebody chose not to add.
3. What does it cost you, and when?
On the one-bedroom from AED 3,444,000: 20% during construction, 30% at completion, 50% after handover. That is AED 1,722,000 before the keys. Handover is Q4 2028, a longer wait than you may have heard. If the Wynn opens in September 2027 as scheduled, you would see more than a year of it operating first.
The test
If a project can't answer all three, don't buy it. Including mine.
I sell property on Al Marjan Island, so weigh that. This is information, not financial advice.